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10 Mistakes Business Owners Make on Their Websites

Robert Pritchard • Jan 19, 2021

A great website is critical to the success of any business. Here are some of the mistakes I have seen business owners make on their websites...

  1. Not Mobile Responsive: This one should be obvious to everyone but there are still many sites that do not work or work well on mobile devices. Over 50% of all internet use is now done on mobile devices so if your site is not responsive you are loosing a ton of business.

  2. Mobile Sites are Not Touch Responsive: This is not the same thing as mobile responsive... People want to flick and swipe between images not open and close. Navigation needs to be larger and images should be as large as possible.

  3. No Address or Service Area on Their Contact Page: While it is understandable that you may not want your home address on your website, at least put your City, State/Province and Service Area. Businesses are found by people that do simple web searches and results are not location accurate. Let people know where you work. Your website should also include GEO Tag information on every page.

  4. Email Auto Responders: While this is not really "website" related, it is internet related. “I’ll get back to you within 48 Hrs.” or “I usually check my email several times a week…” should NEVER be used. You are probably not the only business they will contact and someone else will respond quicker!

  5. Still Using Adobe Flash: During my work I see hundreds of websites every month and I cannot believe how many of them are still using Flash. There is no excuse to still use Flash!

  6. Too Much Text: Most business websites should be visual stimulating… Visitors are going to decide to contact you based on the products/services you show them.

  7. Use a Template Website That Thousands of Other Business Owners Are Using: I cannot believe how many sites I view that seem to be using the same 6 templates of free or cheap services available on the web.

  8. Old Website: People can tell if a website is years old… Update your website regularly!

  9. Images Sized Wrong: Images should be sized and optimized for the web BEFORE you upload them to your website. If your images/page does not load in seconds people will get frustrated and move on.

  10. Poor Website Content... Show Your BEST Stuff! Business owners need to be unbelievably critical of their own websites and put only the best of the best on their website. Show people the best products and describe your services so that visitors want to do business with you.

Many of you may be able to update your website yourself but if you cannot please contact Nerds… Updating your website is the fastest and easiest way to improve your business!

Nerds one time development cost is usually more cost effective than many of the DIY Template Sites many businesses currently use. If you have questions please feel free to give Nerds a call or send us an email. We are happy to explain how our custom websites can improve your business.

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